What does the future of human interaction look like?

archaag might have some answers!

Who is archaag?

A group of creative minds led by architect Adrian Alexandru Gheorghe represents one of the strongest digital presences in our ecosystem. Pioneers in Metaverse architecture, they’re shaping immersive virtual spaces with the same rigor and vision as real-world landmarks. Founded on the belief that design should transcend physical limits, archaag gives blockchain communities, brands, and events a place to gather, interact, and belong. With projects for established names such as Romanian Design Week or ETH Bucharest in 2025, archaag currently showcases spaces suited for festivals and big audiences – proof that they are building digital worlds that matter.

What does archaag do?

With over 4 years in blockchain and 3 years creating in the Metaverse, archaag designs digital architecture and 3D assets for branding, marketing, gaming, and cultural experiences. Their innovative Metaverse environments are not replicating physical spaces – they are born digital, built to express identity, foster community, and spark engagement. Their mission, embodied in the motto [own your universe], is to empower partners and clients through transparency and true ownership of their digital assets.

How do they do it?

The process always starts with a story – and ends with a world. Together with their partners, archaag studies the identity, goals, and audience for each project and then transforms that into a concept. Architecture, design, and user interaction merge into immersive spaces that are visually striking, purposeful, and alive. Leveraging architecture-specific software and years of real-world design experience, archaag constantly explores the possibilities of this emerging technology. In their virtual spaces, people come together as avatars to experience the unlimited possibilities of the digital world, observe art and design, and socialize. These spaces illustrate the potential to develop 3D environments accessible to anyone, anytime, from anywhere. They are original creations, composed of specifically modeled concept volumes, intended for exploration, exposure, projection of media materials, or discussions. This emerging technology has progressed fast, and archaag is proud to be part of this journey.

What have they been up to in 2025?

This year alone, archaag has already delivered 3 major projects:

• In March, they launched a new bespoke virtual space for their long-term partner, 5th Column, a USA-based digital marketing agency. A true sales powerhouse and advocate for multiple charitable causes, 5th Column is one of archaag’s closest international collaborators. Together, they’ve hosted virtual events and promoted the technology of the future among like-minded individuals.

• In April, archaag was the Official Metaverse Partner of ETH Bucharest, the most important blockchain event of the year in Romania. The Arena that they have created is a one-of-a-kind virtual space made for this exact occasion. Through it, archaag showed their unwavering support for the blockchain community in Romania and brought the opportunities of the Metaverse in front of a highly specialized public.

• In May, archaag took part again in Romanian Design Week, after their success in 2023, when their virtual space, archaag archipelago, won one of the jury’s grants. This year, the creatives proposed a digital playground blending creativity with philosophy, inspired by the event’s motto “design tomorrow today”.

All these show their vision translates into real, impactful experiences.

What’s next for archaag?

As collaborations grow both locally and internationally, archaag aims at expanding its reach even further. The studio’s ambition is clear: to push the boundaries of digital architecture, crafting spaces that redefine how people interact in the Metaverse. Future projects will guide innovators from other fields into discovering the potential of this new world, experiment with storytelling, and onboard forward-thinking entities into the social environment of the future. Among them, experiences related to the art world and wellbeing are currently in progress and bound to make an appearance soon.

In the months and years to come, archaag wishes to keep challenging how design can inspire, connect, and reframe the human experience in virtual contexts.

Why does it all matter?

The blockchain ecosystem thrives on innovation and transparency, and archaag proves architecture belongs at its core. By designing immersive worlds that bring people together seamlessly, archaag is helping to shape the culture of web3 – one virtual space at a time.

They envision a future where architecture bridges both the physical and digital, offering spaces that expand cultural, social, and professional life. The studio is committed to continuing its role as an innovator and advocate for virtual experiences, exploring new forms of expression in the Metaverse – a place where brands, creators, and communities meet not as users, but as citizens of a new, digital society.

Visionaries and creators are welcome to collaborate with archaag – together, shaping the future of the Metaverse.